Redrow’s online TV channel has been nominated for an award

Redrow.tv is one of four projects competing for the title of ‘Best Marketing Initiative’ in the 2010 Housebuilder Awards for innovation and excellence. The channel, launched six months ago, keeps Redrow customers up to date with the latest news, products and development. Redrow’s Kim Peters said: “Redrow.tv is another great tool for people searching for a brand new home anywhere in the country. It’s rich in content, with a range of interesting and informative videos promoting our New Heritage Collection of traditional looking homes with modern interiors, as well as our show homes around the country, our specification and the locations in which we are building. There is also a series of short films explaining different elements of the home buying process and the help available from Redrow, including HomeBuy Direct for first time buyers and Mastermove and part-exchange for those with an existing property to sell.” Winners will be announced in London on October 28th.